FAQ's, Oddities, huh?'s
How much does a logo typically cost? How long does it take to create a logo?
Hard question to answer since each project requires different levels of investment on our part. Each logo/branding involves the process of:
A) Research - Your business, Competition of your business
B) Creative Process - Brainstorming, Sketching, Finalizing, Reflection, Presentation
The free estimate that is provided for you will give you an idea of the length of time and cost it may take.
We try to incorporate the value of creating your company's visual identity into what would be an investment towards future growth and profit. A brand’s visual identity is an investment that when combined with a great product or service will pay off year after year.
What do you charge by the hour?
We don't generally charge by the hour but by the project or by fixed price. This way your project doesn't accrue spiraling costs or surprises. We will charge by the hour only if a rush is placed on the project and it is pre-approved by you, this would be discussed prior to any work and we will see what we can do to accommodate you.
Logos should create emotion. Design shouldn't feel, look or be cheap; it should hold a value that will be the entire character of you and your business which will forever represent what your company is. When branding your company you are communicating that you are here to stay. You are stating "This is my business, choose me." This cannot be achieved by paying $5 for a swoosh or cheap clip art. A brand identity shows the world your public face, it tells customers your beliefs and what you represent. I asked myself the same question when I started Broken Crayon....How much was I willing to spend for an investment in my company?
Maybe you need a re-brand because your old logo isn't up to par, or maybe you are looking for a new fresh look. With each design, we take a personal interest in what we create as it represents our work as well. We are the bridge between cheap, quick work and agencies which tend to be out of budget for most people. Logos are the key to a smart investment towards your company for sales, recognition and profit. Every time some potential customer looks at your logo they will get a 1st impression, they will ask what does this company represent, what are they trying to say? We create designs with sustainability, not based on what is trendy or popular. We don't use templates, clip art or recycled design ideas, each one is one of a kind. It's all about an investment not an expense. If you want to compare costs, what will it cost your company if your logo/branding says cheap? You will see how expensive it will be by hiring an amateur. A logo isn't just a pretty symbol, it's you...
It's your company.....